Blurbs

don't judge a book by it's cover.

So the rule says, but most certainly buy a book by its cover and if not that, then its blurb.

It has been said that the blurb for a writer is more important than their story, why?

because from a marketing perspective, it doesn't matter if your work is utter shit as long as the reader discovers after the purchase. therefore the reader will judge your work on your blurb, 3 lines that entice them to purchase and as long as the sales come in, the reviews will mirror.

Look at iBooks, Amazon, Smashwords, Barnes and Noble... Lots of predictable artwork and shining blurbs encasing mediocre experiences for the reader. Very few surprises.

A consumer buys a blurb and their expectation i that the story will greatly reflect the 3 lines they had subscribed to.

That kind of sucks. But oh well. I continue without blurbs and without sales.

Love as one, live as you love

Take Risk and Take Care,

C. Sean McGee

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